Personal Data Management (PDM)
Get the most of your subscribers' personal data to open new revenue opportunities
An emotional value
The evolution of functional mobile equipment enables each subscriber to store more and more information, from simple phone numbers to photos and other personal notes. Some of this can be sensitive and is often irreplaceable for the end-user as it is stored only in the mobile equipment.
A way to differentiate and generate revenue
For the operator, the consequences of this personal data loss are multiple. Globally the business impact goes beyond the simple loss of network traffic. It presents a higher churn risk, specifically for prepaid users far less loyal and attached to their subscription than postpaid subscribers. In all cases the end user experiences a deterioration of its mobile service leading to an ARPU drop between 13 to 58% during the several months following the loss of the phonebook depending on the type of customer (postpaid vs prepaid).
From simple data back-up to a total personal data management
Once all that lovely data is backed-up over the network, the potential for proposing and delivering new services are endless. A whole new generation of mobile users is eager and receptive to new services which bring them in touch with their community, facilitates the exchange of photos, music and video clips, and makes life easier for the user in case of lost of theft. Operators now have to ask themselves what more they can offer subscribers based on the wealth of data that they now manage
A one-stop shop solution from Gemalto
Our Personal Data Management offer will work for you to protect your customers’
data, generate revenue and reinforce your brand by proposing new innovative
services.
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