Unique differentiators

• Easy to deploy There’s no need to deploy an agent with the handset - Smart Card Web Server technology leverages the already-present handset browser and standardized BIP TCP server mode protocol
• Less fragmented environment While developing on the Smart Card Web Server, Mobile Operators no longer have to cope with handset fragmentation and the complex client distribution issues it implies. With the SCWS development, application content is rendered automatically and screen adaptation could be done Over- The-Air at SIM insertion in handset (using IMEI tracking features)
• Rich and evolutionary UI The Smart Card Web Server as an application development environement will evolve with browser capabilities (JavaScript, Ajax) and will also leverage web runtime extensions like Adobe Flash
• Open to the webBased on the browser, any services created with Smart Card Web Server technology provide a smooth transition to online services
• Portable and personalized All Smart Card Web Server-based applications environments and end-user personalization can be ported from one handset to another
• Remotely manageable and always up-to-date Smart Card Web Server-based services and applications can be managed transparently and remotely.

LiveServices are composed of 4 modules:

- LiveRendering to adapt your user experience to handset capabilities and screen size
- LiveMonitoring to follow subscribers services and applications usage
- LiveUpdate to manage services portal or software versioning on-the-go
- LiveSegmentation to segment your services and applications according to users preferences

LiveServices Unique differentiators

• A unique platform to manage Smart Card Web Server based applications Operators gain access to a unique platform for the joint management of segmentation and monitoring of Smart Card Web Server based applications.
• Hosted and Plug & PlayOffered in hosted mode, LiveServices is open to any operator and requires little integration with the operator infrastructure.
• Independent from the handset platformBeing handset independent, it provides a consistent way to manage operator services, applications and customization.

The way you perceive the SIM is going to change!

• The Smart Card Web Server helps operators to:
  • Ease service and applications deployment
  • Reduce deployment cost with less fragmentation
  • Increase the use of data services through offline discovery and segmentation
  • Provide a rich and handset-independent interface for advanced services (NFC, help desk, call management)
  • Offer service continuity whatever the handset
  • Increase loyalty through portability of user preferences
  • Drive revenues from multimedia SIM applications
• LiveServices gives operators access to a remote platform to manage services, applications and customization that:
  • Drive recurrent use through on-the-go management of applications and services
  • Drive use through tailoring services according to user preferences

A world of mobile opportunity

• The Multimedia offer provides end-users with:
  • Intelligent user experience according to preferences for Smart Card Web Server based applications
  • Free discovery of new services in a rich media environment
  • Access to powerful, local web-based applications (Instant messaging, etc)
  • An interactive offline “self-care interface (welcome wizard, helpdesk, applications installer, etc.)
  • Offline promotion of new operator services on the Handset Home Screen
  • Portability of all data when changing handset

The Multimedia SIM is quick and easy to deploy, requiring no actions from end-users or sales people beyond inserting it in the new handset!

SCWS communicates with the handset via one of two possible bearers depending of the SIM card the handset is supporting:

• For Multimedia^Ready:

BIP server mode

• For ^FullMultimedia:

TCP-IP

Hypertext Transfer Protocol (HTTP) is used to transfer or convey information between the handset agent, internet browser, and the SIM SCWS.

• SCWS and its servlets can be managed remotely, to modify, add to or adapt their contents. For this, a new protocol has been defined and standardized at OMA to open a secure pipeline between the SCWS in the card and the Over-The-Air platform for:
  • Remote management of SCWS local pages
  • Secure interaction between the card and a telecom operator server
• Main characteristics:
  • The card is seen as a client
  • The OTA platform is seen as a server
  • The card communicates with the OTA platform using Web protocols (HTTPS)
  • Security layer is "Transport Layer Security" (the "S" in HTTPS), in a "Pre-Shared Key" mode
  • Part of the intelligence is switched to the client (retry management, for instance)

SCWS Remote management is provided by Gemalto under license from LiveServices

USB-IC for "Universal Serial Bus Inter-Chip" is the new standardized High Speed Protocol (HSP), enabling SIMs to enhance Internet and other multimedia applications such as Smart Card Web Server technology.

The USB-IC is the evolution of USB 2.0 adapted to the smart card world, especially in reducing power consumption.

When introduced in a USB-IC enabled handset, the USB-IC will be able to provide 3 subclasses:

The Multimedia SIM cards, thanks to the High Speed Protocol (USB-IC) and Large Memory capacity, revisit the mobile user experience by enriching communication services and facilitating access to multimedia content and data services.

Architecture

The Multimedia SIM has a two-component architecture offering a large, secured and controlled memory.

• 2-chips architecture
  • SIM controller including NAND flash controller
  • External NAND flash (from 128MB to GB)

Memory technologies

The Multimedia SIM combines several types of memory:

• NAND flash memory Stores the operator's data using Multimedia SIM applications such as Smart Card Web Server and Advanced Phonebook; end-users will also be able to store personal Multimedia content such as pictures or music.
  
  The NAND Flash area is divided into two:
  
  1 - controlled by the Telecom Operator to securely store operator content (Smart Card Web Server pages, handset customization, and other Multimedia applications' data)
  2 - controlled by the End-User / Handset for host and end-user mass data storage like movies, photos, music, ...